Why Your Firm Should Care About Being a B Corp

We’re drowning in purpose-washing.
Big words, small actions.

Everyone says they care. Few prove it.

Do remember "United Colors of Benetton" ads back in the day? They were everywhere. More than just clothes. Their ads tackled big issues: diversity, war, AIDS. It wasn't just a slogan. It felt like they lived it.

B Corp certification matters for law firms.
It’s not a sticker. It’s a signal.
It tells clients, partners, and talent: “This firm walks the walk.”
It sharpens operations. Attracts aligned people.
And gives legal cover to lead with values.

Here are concrete reasons why your firm should care about B Corp:

1. Enhanced Credibility and Trust. B Corp is a globally recognised mark. It signals ethical practice. Responsible operations. Transparency. It tells clients and partners your firm is committed. To high social and environmental standards. To good governance.

2. Attracting and Retaining Top Talent. Law firms with B Corp status see more interest from recruits. Especially younger generations. They seek purpose-driven work. Certification shows commitment to employee well-being. To diversity. To a positive workplace. This boosts morale. And retention.

3. Winning and Retaining Clients. Many clients now actively seek out firms that share their values. This includes their own sustainability goals. B Corp status can be the deciding factor. It enhances trust. It builds long-term relationships.

4. Operational Improvements and Accountability. The B Corp assessment is thorough. It helps your firm find areas to improve. In governance. Community engagement. Environmental impact. It leads to smarter policies. More formal programs. A more resilient business.

5. Access to a Global Community. B Corps join a worldwide network. Of like-minded organizations. This opens doors. To collaboration. To learning. To partnership opportunities. It fosters innovation. And collective impact.

6. Legal Protection for Purpose-Driven Decisions. B Corp status allows firms to balance profit with purpose. Without risking shareholder lawsuits. The legal framework supports decisions. Those that consider social and environmental impact. Alongside financial returns.

Leading firms like Bates Wells are B Corps. They show you can pursue both purpose and commercial success. You don't have to choose.

Are you performing your values or living them? Let’s figure it out together.
From mapping the standards to telling your story, JK& helps law firms become B Corps. And better businesses.

JK& are here to help with your journey to B Corp, standards are always changing and we can strategise that with you and help with your storytelling.